The BIG AI Idea. The Perplexity Report

The Answer Engine Shaking the Throne of Google

Author

AI Frontier
April 25, 2024

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Hi, AI Futurists!

For 25 years, Google has dominated the realm of search engine platforms with over 90% market share. This may soon change. 

Meet Perplexity. The New Genius Kid in the Search Block

Perplexity may be the most loved and best (and free) AI tool out there after ChatGPT with over 10 million active users a month.

It is the product of a mindshift about what search is, creating clear concise paragraph answers using up to 10 references.

What’s Perplexity?

Perplexity is the conversational factual answer engine that uses Large Language Models (LLMs) such as GPT-4, Mistral, and its own algorithm.

Therefore, instead of Googling and seeing 10 hyperlinks and a bunch of ads to search further, you can receive an immediate and concise answer in 0.65 seconds on average. 

No Ads. No Hyperlinks. Freemium

Its freemium business model means you can use Perplexity on your desktop or the Perplexity app on your mobile device for free, without constant ads getting in your way.

Without further ado, let’s get started.

  • Understanding Perplexity. The AI-Powered Answer Engine Company

  • Understanding Aravind Srinivas. The CEO and Co-Founder of Perplexity

  • Understanding Perplexity’s Business. How to Invest in the Business that Can Grow 100-Folds in the Next Few Years

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Retail distribution was the main driver behind the acquisitions of both Ring and Nest, and their exclusive deal with Best Buy puts them in pole position to dominate this burgeoning industry.

Google was the first technology company that also became a verb. It has become a utility and a daily habit. It was like going to the Amazon website to shop before all else.

Then, came Perplexity’s brilliant approach of using LLMs such as GPT to create direct and conversational answers with a concise paragraph that may pretty soon shake the throne of Google in a few years.

The Perplexity Mission and Vision

The concise and well-designed pitch deck of Perplexity describes the mission and vision of the company so well.

Mission. The world’s most knowledge-centric company

Vision. Conversational answer engines and search co-pilots. The place where people want to be when they want to discover and share knowledge. Give people back their time and make them smarter.

How Perplexity AI Technology Works

  • Large Language Models (LLMs). Perplexity AI harnesses advanced LLMs such as GPT-4 and custom models to understand user queries and summarize information accurately.

  • Built-in Search Engine. The platform indexes and retrieves relevant sources, ensuring users receive up-to-date information for their queries.

  • Contextual Understanding. Perplexity AI's algorithms provide contextual awareness, delivering precise responses tailored to users' needs.

How The Perplexity Team Works

Perplexity, a unicorn in the industry as of April 2024, boasts a team of 40 employees with extensive experience in AI, machine learning, and natural language processing, having previously worked at top AI companies such as OpenAI and Google.

The team's diverse expertise spans research, data analysis, content strategy optimization, professional development, news gathering, and investment analysis, enabling Perplexity AI to assist enterprises in making informed decisions, enhancing efficiency, and gaining deeper insights into complex market dynamics.

According to Sam Altman, there will soon be a one-person billion-dollar company. Perplexity is as close as it gets to that ideal.

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